For nearly a century, Versele has been dedicated to supporting pets and the people who care for them. What began as a family business in Belgium has grown into a global company trusted by pet owners, breeders, retailers, and professionals in almost 100 countries around the world.
Today, that journey enters an exciting new chapter.
Versele-Laga is evolving into Versele — a stronger, unified master brand that reflects who we are today and where we are heading in the future.
More than a new name, this evolution represents a renewed commitment to one simple belief:
We unleash the extraordinary in every pet.
A Legacy Built on Family Values
Although the brand identity is changing, the values at the heart of the company remain exactly the same.
Versele continues to be a proud family-owned business with a long-term vision focused on quality, innovation, and strong relationships with customers, partners, and pet owners.
Since 1932, generations of expertise have shaped the company’s mission: improving the well-being of pets and the people who love them.
Today, Versele feeds millions of pets every day while staying true to the principles that have guided the business for almost 100 years.
Still Proudly Family-Owned
One of Versele’s greatest strengths has always been its family roots.
Even as the company continues to expand globally, it remains proudly family-owned and guided by long-term thinking, strong values, and a deep passion for pets. This independence enables Versele to focus on sustainable growth, meaningful partnerships, and continuous innovation rather than short-term gains.
The people behind the company remain closely connected to its mission: creating better nutrition and care solutions that improve the lives of pets and their owners around the world.
This enduring commitment to family values continues to shape every decision—from product development and quality standards to customer relationships and future ambitions.
Why the Move to Versele?
The transition from Versele-Laga to Versele reflects the company’s growth into a unique multi-pet specialist.
Across birds, dogs, cats, rabbits, horses, pigeons, fish, poultry, and many other companion animals, Versele brings together extensive expertise under one shared vision: putting pets first.
This evolution is built on four key foundations:
1. A Strong Family-Owned Heritage
Long-term thinking, stability, and genuine partnerships continue to guide every decision.
2. A Commitment to Every Pet
Each species has unique nutritional and care requirements. Versele’s cross-category expertise allows the company to innovate and create solutions that support the wellbeing of all pets.
3. Sustainable Growth and Innovation
With production facilities across multiple continents and a clear long-term strategy, Versele continues investing in research, technology, and premium pet nutrition.
4. One Trusted Master Brand
While the Versele identity becomes stronger, beloved category brands remain essential.
These specialised brands continue to provide expertise and guidance, while Versele serves as the emotional connection and trusted quality guarantee that unites them all.
Feed. Care. Connect.
At the heart of the new identity lies a simple yet powerful promise:
Feed. Care. Connect.
These three words capture everything Versele stands for:
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Feed.
Nutrition is the foundation of health and happiness for every pet. Developing high-quality food products remains at the core of Versele’s expertise and mission.
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Care.
Care extends beyond products. It reflects a deep commitment to pets, pet owners, customers, partners, and communities. It represents the relentless effort to do better every day.
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Connect.
The bond between people and pets is extraordinary. By sharing knowledge, innovation, and expertise, Versele helps strengthen these relationships while building meaningful connections with customers around the world.
Always Putting Pets First
At Versele, pets are never simply animals.
They are companions, champions, family members, and lifelong friends.
This belief inspires everything the company does—from responsible ingredient sourcing and in-house production to scientific research, sustainability initiatives, and partnerships that advocate for animal wellbeing.
The mission remains clear:
To create nutrition and care products that help every pet live a healthier, happier, and more extraordinary life.
Looking Ahead
As Versele enters this new chapter, one thing remains unchanged: an unwavering passion for pets.
The new identity represents not only growth and innovation, but also a promise to continue supporting pet owners with trusted expertise, premium nutrition, and meaningful connections for generations to come.
Because extraordinary pets deserve extraordinary care.
Feed. Care. Connect.
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