Azmira

Concerned over her own pets' health problems (Dr. Newman attributes 90 percent of pet health problems to diet), she found few answers through traditional avenues so she drew upon her education in human nutrition, homeopathy and alternative care and set out to research and develop safe, effective programs for all pets. The information she gathered soon became of interest to others and proved to be effective. Today Lisa's work and reputation are internationally renowned.

A lack of quality and truly natural pet supplements and an overwhelming sense of betrayal by products that fell far short of their advertising claims, led Lisa to create her own product line in 1988. These products have since helped address many health and behavioural issues when other alternative or medical approaches have failed. Today, Azmira Holistic Animal Care is one of the few companies whose products are formulated by an experienced natural products researcher, as opposed to a person concerned with "product development and marketing" or someone who "knows ingredients" but with very little experience using them successfully with animals. It is all about a systematic approach of applying the natural pet diets and remedies, to stimulate the pet's natural ability to prevent and reverse symptoms of imbalance. Based on twenty years of research by Dr. Newman and the successful clinical applications of specific products, now the award winning Azmira Animal Nutrition line.

Furthermore, Azmira is committed in practising good manufacturing procedures as determined for FDA human grade manufacturing (although not yet required for pet products).

At Azmira, we have been working for over 15 years to bring good things to your pet’s health. Now we have brought a new way to the table. We are committed to offering you and your pet the best product that can be made, or we will not make it.